$67,000 ad spend → 200%+ ROAS at a $700 average order value
Full-service marketing for an online IELTS prep school — from positioning and funnel to paid acquisition. We served as the company’s fractional CMO for over a year.
200%+ROAS, consistently
$3–5cost per lead
$15–21customer acquisition cost
1 yr+as the school’s fractional CMO
What we did
- Developed a growth strategy and clear market positioning
- Built a full sales funnel, from lead magnet to upsells
- Launched and managed paid advertising on Yandex Direct, Instagram and Facebook
- Improved conversion rates at every stage of the customer journey
- Kept performance improving throughout the engagement, with no significant downturns
- Treated the project like our own business, not just another client account
Results
- CPL: $3–$5 · CAC: $15–$21 · Course price: $700
- ROAS: consistently above 200%
- The school became one of the market leaders in the CIS during our engagement
Strategy, funnel and ads run by one team — and it showed in the numbers.
Results depend on the market, offer and how inquiries are handled. We build a forecast for your business after a diagnostic — not by copying someone else’s numbers.
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