₽108M in ad spend → 265,000 leads from Yandex Direct
One of the largest online schools for digital careers in the CIS. A retained client for over a year — we built the paid channel from the ground up and scaled it 400×.
265,000+leads generated
₽300–450stable CPL, even at peak scale
₽75K → ₽30Mmonthly ad spend
99%of all leads came from us, vs. a parallel agency
What we did
- Built the paid acquisition channel from the ground up — starting at ₽75,000 in monthly ad spend and scaling to up to ₽30M per month
- Managed the entire Yandex Direct channel, from strategy and campaign execution to analytics
- Split campaigns across separate budgets and ad accounts to prevent bidding-strategy conflicts while scaling
- Continuously refined offers and worked closely with the client’s sales and in-house marketing teams
- Drove traffic not only to landing pages but also to Telegram, keeping conversion rates strong and CPL transparent
Results
- 265,000+ leads
- CPL remained stable at ₽300–₽450, even at peak scale
- Total ad spend: ₽108M
- We generated up to 99% of all leads, while the other agency working in parallel delivered almost no conversions
- Consistent performance with no major drops, even at very high spend levels
Scale without losing control of cost per lead.
Results depend on the market, offer and how inquiries are handled. We build a forecast for your business after a diagnostic — not by copying someone else’s numbers.
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